The standardization of Web technologies is part of the work developed by W3C (World Wide Web Consortium). One of the groups involved in the development of web standards is the Multimodal Interaction Working Group, responsible for the implementation of emotional elements that computers can handle. This specification has been called Emotion Markup Language.

The idea is simple: to go beyond the traditional methods we humans are using to communicate our emotions and the way computers can understand them; basically meaning to go beyond emoticons, so that human computer interaction can be closer to more natural ways of human communication.

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